Trademarks

The IOTA Foundation holds a number of trademarks related to the IOTA and Shimmer networks. This Trademark Policy explains how you can use them when promoting different projects in the ecosystem. The aim is to maintain the distinctiveness of the trademarks while also encouraging the community to build and promote new projects in the IOTA and Shimmer ecosystem.

You can find our logos and other brand assets here: https://assets.iota.org/

When using the trademarks, please remember to follow these guidelines:  

a) You may use the trademarks in your own project in the ecosystem provided that you comply with this Trademark Policy. By using the trademarks, you confirm your acceptance of this policy.

b) The trademarks may not be used for any illegal, untruthful, misleading, derogatory or defamatory purposes or for any purpose that could negatively impact the reputation of the IOTA Foundation or the IOTA or Shimmer ecosystem. 

c) When using the registered trademarks of the IOTA Foundation, please include a trademark notice in the description:

“IOTA, Shimmer, Firefly and Selv and the corresponding logos are trademarks of the IOTA Foundation (https://www.iota.org).” 

d) When using the trademarks in text, always use a capital letter at the beginning of the trademark, e.g. Shimmer. The IOTA word mark should always be written in all capital letters: IOTA.

e) Always use the trademarks as an adjective, e.g. the IOTA technology or the Firefly wallet. Please don’t use the trademarks in a possessive form (IOTA’s wallet or IOTA’s network). Trademarks are adjectives that specify a product or service. 

f) Do not change the trademarks in any way and do not combine them with your own names or marks, or any names or marks of third parties. 

g) Please don’t try to register the trademarks as your own, e.g. as the name of your own project or company. Registering the IOTA Foundation’s trademarks in your own name is unlawful. 

h) Only use the trademarks in a way that does not mislead consumers about the origin of the products or services. Unless you have received specific permission to do so, you may not use the trademarks in any way that suggests that you are an official partner of the IOTA Foundation or that your project has been endorsed by the IOTA Foundation.

Use the trademarks to show your support for the ecosystem or that your project is built on IOTA technology. You can use the trademarks in both commercial (for-profit) and non-commercial (non-profit) projects, provided that your use of the trademarks does not in any way suggest that your project is the IOTA or Shimmer network or token, or an official product or service provided by the IOTA Foundation.

5.1 Technical projects building on the IOTA and Shimmer networks

If you are building a technical project, you may want to use the official trademarks to show that your project is compatible with the IOTA or Shimmer network. You can also use the Powered by IOTA logo to show that your product is built on IOTA technology. 

Always remember to: 

• Add a link to the IOTA Foundation’s official website (https://www.iota.org) and add a trademark notice to show that these are trademarks of the IOTA Foundation. 

• Follow the trademark guidelines above and the brand style guide, as updated from time to time. 

5.2 Other community projects

You can use the trademarks when referring to the official IOTA or Shimmer networks and tokens or the technical products and services provided by the IOTA Foundation.

For example:

• Creating a fan page or other information channel for the purpose of educating users about the IOTA network, stimulating developer or researcher discussions, and/or generally raising awareness.

• Printing IOTA t-shirts, hats and other branded merchandise to be given away or sold in order to spread awareness about the IOTA ecosystem.

• Designing and distributing marketing materials to advertise meet-ups, hackathons, conferences, developer workshops or other similar events.

• Using the trademarks in articles and news about the IOTA and Shimmer ecosystem. We welcome you to write news articles, social media posts, or technical reports that discuss different projects in the ecosystem.

• Cryptocurrency exchanges and other entities using the trademarks for activities involving commercial or non-commercial offerings of IOTA products, such as the IOTA token. 

However, please remember to follow the brand guidelines and this Trademark Policy and to add a link to the IOTA Foundation’s official website https://www.iota.org, as well as a trademark notice to show that these are trademarks of the IOTA Foundation. Don’t use the trademarks in a way that suggests that you are an official partner of the IOTA Foundation unless we have agreed to that separately.

5.3 What to avoid

In any case, please: 

• Do not use any of the trademarks in any way that could give a false impression that your project is the IOTA or Shimmer network or token or that it has been created or endorsed by the IOTA Foundation. 

• Do not use the trademarks as the name or logo of your own project, application or company. 

• Do not modify the trademarks or combine them with your own trademarks or designs. Maintaining a consistent brand appearance helps everyone recognize the IOTA and Shimmer ecosystems.

When choosing a name or design for your project, avoid giving the impression that your project has been endorsed by the IOTA Foundation or that it is offered by the IOTA Foundation. Be creative and use a name and logo that distinguishes your project from others.

Please review this Trademark Policy regularly to keep up-to-date with any changes. We reserve the right to revoke any permission and to change or restrict any use of the trademarks if we believe that such use is in violation of this policy or is harmful to the reputation of the IOTA Foundation or the IOTA or Shimmer ecosystem. 

The IOTA Foundation does not make any express or implied representations or warranties, including any warranties of non-infringement of any third party intellectual property rights, and the IOTA Foundation shall not be liable for any claims relating to the use of the trademarks pursuant to this Trademark Policy. 

If you have any questions about this Trademark Policy, or if you want to discuss any specific use of the trademarks, please reach out to us. We rely on your help to maintain the distinctiveness and value of the trademarks. If you see any potential infringement or misuse of the trademarks, please let us know. You can contact us at [email protected].